Ashworth Inc declares Spring 2007 debut for Callaway apparel
19 Sep '06
2 min read
In the Spring of 2007, Callaway Golf apparel will expand its current X-Series offering under the new Callaway Golf Performance Center umbrella. "This is a great way to bring together the outstanding breakthroughs in hard goods innovation with the advancements of the highly technical X-Series performance apparel line.
The X-Series Performance Center line focuses solely on products that are designed and engineered with the core golfer in mind for protection against all elements. The design direction is intended to be ageless. Customers from 18 yrs. to 65 yrs. old are particularly enthusiastic about X-Series," commented Steve Pena.
The Tour Authentic bottoms program and the X-Series Performance Center will be promoted to consumers in the Spring of 2007 through national print advertising and related in-store promotions.
marketing@alchempro.com
