Juicy Couture brand in Asia thru Liz Claiborne distribution plan
19 Sep '06
3 min read
Bonnie Brooks, president of the Lane Crawford Joyce Group, commented, "Juicy Couture's potential for growth in Asia is tremendous. Our track record of successful brand launches and rollout programs will provide Liz Claiborne. with the competitive advantage it seeks in this region as it continues its worldwide expansion."
The Lane Crawford Joyce Group is comprised of Lane Crawford, Joyce and Pedder Group, the region's premier multi-label specialty retailers; Imaginex; and LCJG Distribution Company. Their portfolio of brands under franchise and distribution in Greater China (Hong Kong, China, Taiwan and Macao) includes Marc Jacobs, Marni, Hugo Boss, Versace, Coach, BCBG and others.
In 2003, Juicy was acquired by Liz Claiborne Inc, creating a unique and exciting partnership. Later that year Juicy launched men's and children's apparel. In 2004, Juicy Couture Accessories and Juicy Beach Swimwear launched and Juicy opened its first retail store in Las Vegas.
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