Brands are not to be missed in such opportunity. Paul Smith has started a line of eyewear and Armani will be releasing their line as well.
In such new trend Still, in this new trend, the only people that are profiting are the frame makers. With more and more people wearing contact lenses, glass lenses are not at the top of the world.
Most of the followers of the trend are those who do not need to wear lenses, which is an interesting aspect of this trend. It lies in human psychology where one likes to wear what they do not need to wear, and those who need to wear them will not wear them.
As much as this aspect is necessary for the eyewear market, this consumer behavior can be inhibited in other areas of fashion as well, and how apparel makers can turn this psychology into sales can bring more fun into this industry.
marketing@alchempro.com
