Inspired by Zara, the flagship chain store for the Spanish Inditex Group, husband-wife duo Swati and Anckur Patodia have set up their fashionable new store Tangle.
Tangle, which stands for the multitasking woman who plays homemaker, honcho, mother, etc, initially offers two affordable collections that are functional yet stylish, catering to the modern Indian woman.
One is the 'Apartment' collection, which has a clean, washed look, with frayed edges and a minimalist tinge for the urban woman.
The other collection is the 'Alice in Wonderland' collection, which is dreamy, colourful, with a lot of embellishments for the flower child look.
In the couple's joint venture, Anckur looks after the finance and production while Swati serves as a link between the designing team and the business end.
Their future plan is to open many more branches to establish this brand for the discerning Indian woman.
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