Bates Enterprise to serve Genesis Color's upcoming fashion brand
22 Sep '06
1 min read
Genesis Colors Pvt Ltd, which boasts designer labels like Satya Paul and Deepika Gehani and multi-brand retail chain Samsaara, has hired the services of Bates Enterprise for its upcoming fashion brand.
In a multi-agency pitch, Bates Enterprise won the business edging out four others in the fray.
Though the details of the brand are not fully disclosed, the size of the business is guestimated to be Rs4 crore.
In order to promote this new brand, the company will shortly launch a multi-media campaign including print, television and outdoor.
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