Gilberto Facco will retain a 49 percent equity interest in the Company and, in his continued role as CEO, will spearhead the development of the Fashion Jewellery division within Mariella Burani Fashion Group
Strategic Reasoning
The successful acquisition strategy pursued in the development of the Group's Leather Goods division (Antichi Pellettieri was quoted on June 7, 2006) will serve as the model for the Group's development of its newly created Fashion Jewellery division.
The objective is to invest in top quality small/medium sized businesses with expertise in “made in Italy” and facilitate their growth by further leveraging the Group's:
international distribution network (300 boutiques world-wide), its diversified portfolio of fashion apparel and leather goods brands (Mariella Burani, Renè Lezard, Coccinelle, Francesco Biasia, Braccialini, and Sebastian), multi-brand retail network (Don Gil, Bernies, and Revedi), network of strategic distribution partners located in emerging luxury markets (Russia, Eastern Europe, Middle and Far East), Centralised strategic and operational support capabilities.
Starting in 2007, Facco is expected to design, produce and distribute jewellery collections under license for Mariella Burani and Baldinini, thereby facilitating Facco's international development.
Tamburi and Associates provided assistance to MBFG in the transaction, while Strategie&Acquisizioni Consulting advised Facco.
Mariella Burani principal activities are the design, production and distribution of luxury ladieswears, knitwear and leather accessories such as handbags and shoes. It sells its products under its own trademark, Mariella Burani and under license for international fashion companies such as Calvin Klein and Vivienne Westwood.
Mariella Burani Fashion Group
marketing@alchempro.com
