Johnston & Murphy and Tiki Barber begin charity coat drive
29 Sep '06
2 min read
“We feel that as a classic sportsman and American hero, Tiki embodies the Johnston & Murphy man today. He excels in everything he does, on and off the field, and still remains a down-to-earth, real guy. We are excited and honored to feature him in our advertising.”
The fall 2006 campaign will debut in the September issues of Best Life, Esquire, GQ, Men's Health and Sports Illustrated. The 2006 campaign will deliver more than 15 million impressions, a 40 percent increase over last year's media plan.
The campaign has also featured Ziggy Marley, Ron Livingston, Mat Hoffman and Lyle Lovett. The celebrity portraits were photographed by Walter Chin, while the product images were shot by Stephen Lewis.
A division of Nashville-based Genesco Inc, Johnston & Murphy is a premium men's footwear and accessories brand offering merchandise through 115 signature retail stores, 35 factory stores, more than 2,100 premier department and specialty stores.
marketing@alchempro.com
