Despite its takeover by Adidas in 2005, Reebok has decided to challenge its competitors in India. President and CEO Paul Harrington informed that Reebok was expanding its current 350 stores to 1,100 by 2010.
After the takeover, it was uncertain which brand name Adidas would keep. Reebok has a bigger share than Adidas or Nike in Indian market.
Reebok increased its market share in India from 40 percent to over 50 percent last year. Harrington sketched growth plans which show that Adidas wants to retain its advantages.
Harrington added that Reebok plans to launch Scarlett Johansson range of garments in specific stores globally in March 2007 and also in few Indian outlets.
He also said that Reebok would not reduce prices, as customers were giving affirmative response and its quality products were selling good.
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