Versace's Bright Crystal spreads fragrance all over
04 Oct '06
2 min read
Versace's new fragrance Bright Crystal achieved outstanding results with its exclusive Asia Pacific launch. The fragrance which made its debut at Changi airport exceeded expectations to post record sales, increasing its brand turnover by more than two-fold compared to the same period last year.
The success of Versace Bright Crystal comes from the extraordinary combination of all the ingredients: a fantastic fresh-floral juice, very sensual and modern, an extremely elegant bottle, which enhances the pureness of the fragrance and evokes the richness of a diamond, a great advertising visual, showing the excitement that's behind both fashion and fragrance, and of course a fashion-oriented packaging, really feminine yet delicate.
Mr Gianluca Castagnetta's, Euroitalia Export Manager, on Versace Bright Crystal Fragrance: "The huge success of Versace Bright Crystal can be attributed to the unique fragrance and its special link with the local taste represented by the pink colour."
"Pink is not only the box but also the colour of the liquid and needless to say that pink is the most fashionable and loved colour by Asian Women."
"Changi is the first Airport to launch in Asia Pacific and the successful cooperation between Nuance-Watson and Euroitalia resulted in a very sophisticated launch enriched with a wonderful design in all the Changi Airport sites. I have to admit that the impact of this launch has been tremendous on all the passengers.”
Ken Tse, Executive General Manager of Nuance-Watson Singapore said: ”We are very pleased with the enormous success of Bright Crystal's launch, it reaffirms our commitment to work with brands and constantly introduce new and exciting products in an exceptional dimension."
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