Mr. Rajesh Seth, Chief – Marketing, Central and Brand Factory, said “Our idea is to raise the bar of expectation and experience when it comes to 'Brand + Bargain Shopping'. Over 70% of the people shopping at Factory outlets are under the age group of 30 years who are smart shoppers that want fashion brands at reasonable prices."
"With most retailers focusing either on top or the bottom of the urban pyramid, there is a huge middle that has been clearly ignored. This is the segment that we wish to tap through 'Brand Factory'” .
The growth in retail scope and scale has allowed Pantaloon to increase focus on emerging opportunities. The 'Brand Factory' stores promises its customers that value shopping is not about seconds' experience, it's not about a garage sale environment and it is not about buying cheap. Instead, it's all about an amazing experience of 'Buying Smart'.
The first 'Brand factory' store will be located in Marathahalli, a hub for factory outlets in Bangalore and the second at Abids Hyderabad. Both, these stores will be launched in the month of October.
With the launch of Brand Factory, customers get the benefit of value shopping along with the true brand experience, under one roof. The stores offers a wide range of products from, men's wear, ladies' wear, infant wear, ladies' accessories ,cosmetics, footwear, sportswear, luggage, home linen and much more.
Brand Factory will host many Indian and International fashion brands including Arrow, Esprit, Bossini, Van Heusen, Louis Philippe Levis, Lee, Pepe Jeans, Dockers, Wrangler, ProVogue among many others.
Pantaloon Retail (India) Limited
marketing@alchempro.com
