"With a strong product range coupled with a unique and fun experience Zapp! would definitely redefine the kidswear market that has a huge potential in India.”
Apart from the apparel range and the in-store experience, Zapp! plans to connect with its consumer through a series of unique CRM activities. The brand will introduce a set of larger than life characters, namely Zion, Ashley, Posh, Pixel and their pet dog Jambo who are members of the Zapp! Group, who help to connect with the young consumers.
Mr. Pradeep Bhandari, Group President, Raymond Ltd, further added, “Zapp! is a natural fit into our overall growth strategy for apparel. We have closely studied and understood the dynamic kidswear segment and we plan to set up around 10 Zapp! stores across key metros by the end of this year. The Zapp! store at Bandra is the second store that we have launched this year and Mumbai being the fashion hub was our natural choice.”
Mr. Shreyas Joshi, President, Raymond Apparel Ltd. said, “Zapp! is all about the experience - be it the clothing line, the ambience or the unique CRM model, the Zapp! experience will extend itself into every aspect of the destination."
"We have taken great care in creating the right product from the design to the fabric to the unique stand-alone brand stores, which will impress the parents who are on a constant look-out for a world-class, quality product. Overall, Zapp! promises a fresh and an exciting experienceto our customers.”
marketing@alchempro.com
