Walgreens welcomes fall with Pure Allure Crystal Collection
06 Oct '06
2 min read
Walgreen Co the nation's largest drugstore chain, is rolling out a touch of red carpet glamour this fall with the arrival of a new fashion jewelry line, The Pure Allure Crystal Collection, featuring world-renowned Swarovski crystals.
The Pure Allure Crystal Collection continues Walgreens philosophy of offering high-quality beauty and lifestyle products at affordable prices. The line was developed exclusively for Walgreens by the Los Angeles-based Robertson Schwartz Agency -- one of the country's leading product development and branding firms.
“This is an exciting launch for Walgreens,” said divisional merchandise manager for Walgreens fashion Cheryl Schultz. “This line taps into the evolving needs of today's female shopper."
She is both fashion and price savvy. She wants to look like a million bucks while spending considerably less. With the introduction of the Pure Allure line exclusively at Walgreens, the elegance, glamour and prestige of Swarovski is more accessible and attainable than ever before.”
Robertson and Schwartz cofounders, Rusty Robertson and Sue Schwartz say keeping Pure Allure ahead of the fashion jewelry curve is key. “We've created a beautiful collection of fashion-forward jewelry for all ages – pieces that are accessible, affordable and collectible,” said Robertson. Schwartz adds, “The key to the collection is the inclusion of Swarovski crystals in each piece which give the designs drama, beauty and lasting value. And since Swarovski crystals come in such a wide range of cuts, colors and sizes, the design options are limitless.”
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