The unique new designs have been created to give the collection a “solid style” look. The watches are large and have stylish features like sporty dials, thicker leather straps, dual finish metal bracelets, and enamel filled coloured indices.
The Collection will be supported by a multi-media ad campaign featuring M.S. Dhoni, compelling the consumer towards steel watches as the new-age style statement. The TVC sign-off “Fauladi Kalayoin ke liye –Sonata Solid steel collection” further exemplifies the typical Sonata consumer for its new collection.
The new Solid Steel Collection combines the sturdiness of steel balanced with a solid, sporty style to present an unbeatable collection. The “Solid” Steel collection is available at all World of Titan stores, exclusive Sonata showrooms and more than 10,000 authorised Sonata dealers across the country.
Apart from the above new collection, Sonata continues to offer an exciting and attractive range of gold look watches, bi-metal watches, ladies bracelet watches etc.
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