Among the company's core business, the market crowns football as its most successful sector ( 20percent) in particular the World Cup project and Zhero Gravity, the first laceless football boot in the world. Five-a-side football and tennis remained constant and, together with football, generated 45 percent of Lotto sales.
The running sector is on the rise (24 percent), and the entire leisure time sector is also up (7 percent), which represents almost half the sales.
This data is the basis for a 2006 that shows high promise for Lotto Sport Italia: “Closing estimates indicate world sales around 270 million euros”- affirms Andrea Tomat, President and CEO – “with an expected growth of 5 percent. Intense marketing activities this year, divided between sports sponsorships and advertising campaigns, featuring World Cup champion Luca Toni, was rewarded by the market. The visibility of the brand and its products reinforced Lotto's role as a top brand not only for activewear but also for leisurewear.”
Italian Sportswear Company is specially focus on footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.
marketing@alchempro.com
