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Global footwear to invest 3 cr for media mix
Fashion
Global footwear to invest 3 cr for media mix
13 Oct '06
1 min read
Shortly, Levi's will be entering the footwear market introducing only men's footwear range in India.
Fisheye Creative, Bangalore was chosen for the creative duties for Levi's footwear.
The size of the advertising spending according to industry estimates may be around Rs2-3 crores initially.
Fisheye Creative, will be building the Levi's footwear brand from scratch and the campaign will be rolled out in mid-November.
The initial media mix would consist of print, outdoor and below-the-line activities along with other promotions to be advertised on a national level.
More Levi Strauss & Co News...
More Fashion News - India...
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