'It Takes 5IVE' campaign for signature shoe presentation
14 Oct '06
3 min read
The individual ads show each athlete receiving a pass, doing what makes him special, and then passing the ball off of the page. All five single page ads work together to form one continuous play down the court. This is demonstrated on one side of a five-page poster that will be running as an insert in SLAM magazine, on sale October 24. The alternate side will carry the brand-spread creative.
During the campaign each of the athletes involved will also launch his own signature shoe. "It is important for people to know that without my teammates I wouldn't have a signature shoe," said Tracy McGrady. "So for me, my signature shoe represents my teammates, not just me." The T-MAC 6 (Tracy McGrady) will kick off the shoe launches October 20, 2006.
Next will be the Gil Zero (Gilbert Arenas' first signature shoe) on December 15, 2006, and the KG Bounce (Kevin Garnett) on January 20, 2007, followed by C-Billups (Chauncey Billups) on March 16th, 2007. Lastly, the Stealth (Tim Duncan) will debut on April 13th, 2007.
marketing@alchempro.com
