CavinKare's Nyle to be umbrella brand for skin & hair care
14 Oct '06
1 min read
FMCG Company CavinKare is shortly introducing Nyle cold cream and moisturizer, which will make Nyle an umbrella herbal brand spanning both skin-care and hair-care.
Since recent consumer research has revealed that Nyle is regarded more as a herbal brand, than a hair-care one, the company wants to make Nyle a herbal brand with a presence in both hair-care and skin-care categories, which will be manufactured at the Haridwar facility of CavinKare.
CavinKare is penetrating the home hygiene market with the launch of its toilet cleaner, Tex, the sachet and 100 ml versions. The Rs100-crore toilet cleaner market has the potential to become a Rs300 crore one.
This year CavinKare's group's turnover is expected to reach Rs575 crore as against Rs572 crore in '05-06.
marketing@alchempro.com
