Levi new chiefs to oversee North American & Asian Pacific regions
18 Oct '06
3 min read
Levi Strauss & Co. (LS&CO.) promoted Robert Hanson as president of its North America region and Alan Hed as president of its Asia Pacific region, effective immediately.
Robert Hanson, 43, will continue to lead the U.S. Levi's brand as its president and general manager, a position he has held since 2001, and will now also be accountable for the North America region, which, in addition to the Levi's brand, includes the U.S. Dockers, U.S. Levi Strauss Signature, Canada and Mexico businesses.
Hanson joined LS&CO. in 1988 and has held increasingly responsible marketing and merchandising positions in the U.S. and European businesses, including president of the Levi's brand in Europe and vice president of Dockers brand marketing in the United States.
Alan Hed, 46, was the Asia Pacific region's managing director for Latin America, Africa, Turkey and Australia/New Zealand for the past three years, as well as Japan and South Korea for the past year. He joined LS&CO.
in 2000 as the general manager of the company's South Africa business and was promoted in 2002 to manage LS&CO.'s emerging markets in Eastern Europe, Turkey, Russia, the Middle East and Africa. His experience before LS&CO. included executive positions at Citibank in Thailand and Procter & Gamble in Europe, Asia and the United States.
These executive changes are part of a leadership transition at the company that began in July, when LS&CO. announced Philip Marineau's retirement as president and chief executive officer, effective November 26, 2006.
marketing@alchempro.com
