Levi Strauss opens first flagship store in Singapore
27 Oct '06
3 min read
“We are ecstatic to have a a Levi's Flagship Store in Singapore where the Levi's brand is the number one premium denimwear brand among both men and women. This store will not only help drive our Levi's brand equity and business"
"But just as importantly, we'll be able to deliver the unique and engaging Levi's experience to our consumers through our product assortment, retail presentations and service in this flagship store,” said Gina Goh, Brand Manager for Levi's brand, Jay Gee Enterprises (Singapore).
With its majestic wall of copper rivets, a striking big red Levi's pillar at the store front and a window that displays exclusive Levi's apparel, the Levi's Flagship Store is head-turning.
Within the store, there are a number of new and unique features including a special display area for select Levi's products from around the world.
A dedicated Levi's 501 section that celebrates the pedigree of Levi's women's corner specially designed for female shoppers, a chill-out area to rest and relax, two zones of ambient music, and a display of the brand's corporate citizenship heritage.
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