Nike & FC Barcelona agreement includes five-year renewal
28 Oct '06
3 min read
NIKE Inc and Futbol Club Barcelona, popularly known as Barca and one of the world's leading clubs announced a new five-year agreement for approximately $189 million (euro 150 million) plus bonuses and royalties, which extends their relationship through 2013.
The agreement also includes a possible five-year renewal, which would further extend the relationship through 2018. More specific terms were not disclosed.
"FC Barcelona is one of the game's best football clubs and one of the most exciting teams to watch, and we are very pleased to extend Nike's relationship," said Nike Inc. President and CEO Mark Parker. "Our long-term relationships with top football clubs such as Barcelona deepens our global leadership in the world's most popular sport and strengthens our growth opportunities as the No. 1 football brand."
FC Barcelona President Joan Laporta said Barca was "very excited to extend this relationship with Nike."
"The agreement is an international recognition of the level that the club has reached both for our performance on the field and our social and community commitments," Laporta said. "We especially appreciate the effort that Nike has made and will continue to make towards positioning FCB as 'more than a club.'"
FC Barcelona has been playing football since 1899 and has an extremely rich heritage. Nike has sponsored the club since 1998. The team, with an estimated 70 million supporters worldwide, is the defending holder of the UEFA Champions League title and is regarded as among the best in Europe and one of the most popular clubs in the world. In the last three years, Barcelona also has been a two-time La Liga Championships winner and has won the Supercopa de Espana twice. One of the club's star players is Nike athlete and two-time FIFA Player of the Year Ronaldinho, who now is in his fourth season with the club.
marketing@alchempro.com
