Nike sets sights on global football dominance by 2010
06 Nov '06
3 min read
Hidalgo has been with Nike for 16 years and has extensive general and brand management experience. He has been instrumental in building Nike's global football business.
From 1998 to 2002, he was Vice President and Global Brand Director of Nike Football, driving strong growth of the business in the four years leading up to the 2002 World Cup, when Nike-sponsored Brasil won the tournament.
Hidalgo led the company's highly successful "Football Zero Two" global marketing strategy in 2002, which included Nike's "Secret Tournament" campaign.
Following those achievements, Hidalgo has led Nike USA brand management for the past four years, a period of strong growth for Nike USA overall and for its football business. Hidalgo recently was named Vice President of Global Marketing for the Nike brand.
He will continue in that role in addition to overseeing an integrated consumer-focused growth strategy for football. He reports to Trevor Edwards, Vice President of Global Brand and Category Management, who reports to Denson.
Nike currently sponsors many of football's best clubs and players, including two-time FIFA Player of the Year Ronaldinho.
In November, Nike is introducing a signature line of Ronaldinho footwear, including the Tiempo Ronaldinho, and apparel for on and off the pitch.
This is the first signature collection Nike has ever introduced in football. Ronaldinho is in his fourth season with FC Barcelona, which recently extended its long-term relationship with Nike and is considered one of the world's best and most popular football clubs.
marketing@alchempro.com
