Raymond & Grotto S.P.A bring lifestyle brand 'GAS' for Indian youth
11 Nov '06
3 min read
GAS will be retailed in India through flagship stores, exclusive franchisee stores, large format stores and multi-brand outlets.
Announcing the JV, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd, said: “The introduction of GAS in India is an exciting moment for us at Raymond. It reiterates our continued pursuit of bringing the best in international fashion to Indian consumers."
"Our approach, through this 50:50 venture, ensures that the consumer will get the benefit from the strengths of both partners. GAS is renowned for its strong connect with the fashion and lifestyle of young consumers sensitive to the new fashion trends.”
Mr. Aldo Palmeri, Vice-Chairman and Member on the Board of Grotto S.p.A., said: “We are pleased to partner with Raymond Ltd. to form this joint venture in the pursuit of establishing the GAS brand in one of the most upcoming and strategic markets of the world."
"Being one of the most respected and established brands in India, Raymond Ltd not only has a very strong distribution and retailing network but also the experience in creating significant brands in India."
"Our association with Raymond would definitely help GAS to capture a much larger market share in India, giving it an instant recognition amongst the young consumers in this Country.”
marketing@alchempro.com
