The D:2 collection will be available from 11th November at all Pepe Jeans exclusive stores, department stores and select premium multi-brand outlets across the country.
On the launch of D:2 collection, Mr. Chetan Shah – Country Head Pepe Jeans London said “Pepe Jeans is tremendously excited to be associated with the most awaited movie of the year Dhoom 2."
"The incredible starcast of Hrithik Roshan, Aishwarya Rai, Abhishek Bachchan, Bipasha Basu and Uday Chopra and the exciting and explosive content of the movie encapsulates everything that the Pepe Jeans brand stands for- young, cool, trendy, hip, fashionable and innovative."
"The D:2 tie up will go a long way in enabling millions of Indian youth to connect with an aspirational jeanswear brand like Pepe."
On the launch of D:2 collection, Mr. Sanjeev Kohli, CEO, Yash Raj Films said , “The tie-up with Pepe Jeans gives us yet another opportunity to reach out to our viewers, and to enable them to experience first hand the magic of this unique franchise and extend it beyond the movie screen and into their day to day lives.”
The Launch of D:2 Collection by Pepe is backed with an aggressive media campaign covering television, magazines, billboards and print.
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