Some of the world's most famous brands are now coming to the Delhi airport. Delhi International Airport (P) Limited (DIAL) has awarded the Duty Free Shopping Contract for Indira Gandhi International Airport to 'Alpha-Pantaloon Consortium'.
The consortium comprises the UK based Alpha Airports Group Plc and Pantaloon Retail ( India ) Limited, a Future Group venture. An agreement was signed between GMR DIAL and Alpha-Pantaloon Consortium. The value of the contract for DIAL is around Rs. 500 crore. The term of the contract is 3.25 years.
The consortium promises to bring international retailing standards to Indian airports. The Alpha stores at Delhi Airport will feature an extensive range of products by some of the largest and most popular brands in the world.
The brands for India have been selected after careful research in passenger demographics, customer profiling and destination requirements. Passengers can choose from brands such as Armani, Gucci, Christian Dior, Calvin Klein, Nike, Swatch etc.
Asia accounts for nearly 35 percent of the global duty free sales. Indians, especially are avid shoppers The booming economy and international air traffic in India have created major opportunities in duty free sales in the country as well.
No longer is duty free shopping just about loading up with as much cut-price liquor and tobacco as customs regulations back home allow. Instead, airports are increasingly becoming upscale bazaars, retailing premium goods, electronic products, gourmet foods and fashion accessories.
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