Gitanjali Group has signed up the young sparkling actress Minissha Lamba as the brand ambassador for their latest D'damas collection 'Bollywood Gold, launched in collaboration with World Gold Council (WGC).
Inaugurated at Kuala Lumpur's Global Indian Film Awards (GIFA), this range is part of an effort to upgrade Indian jewellery designing to international standards.
Mehul C Choksi, Chairman, Gitanjali Group told the media, “Beyond all laws of trends and fads, gold jewellery in India has attained for itself a timeless connotation. Gold offers a scope for a lot of design innovation and experimentation and we are glad to introduce our collection, Bollywood Gold that translates the possibilities of this metal to the most beautiful adornments, for our customers in India and abroad."
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