Nike Air Force 1 celebrates 25th anniversary with music artists
12 Dec '06
3 min read
At the same time, music critics were quickly asserting hip-hop music was just another fad, a genre that couldn't be sustained beyond its underground following. Twenty-five years later, both have graduated from being performance breakthroughs to icons transcending communities and people.
"Those that know the history of KRS-ONE's recordings will recall a song called "Advance." We signed to this label to put this single out. And what I remember was the advance, what came back from signing this contract was a pair of AIR FORCE 1s," said KRS-ONE. "You know, believe it or not, we were satisfied. We got a fresh pair of Air Force 1s and it was dope. I rhymed, and I got a fresh pair of Air Force 1s. The mentality was that my rhymes bring value. And the point was that Air Force 1s had value."
Embraced and revered by the basketball community the Air Force 1's impact was felt way beyond its hard court roots. The shoe was created for basketball. It was adopted by the basketball community and then progressed into the music scene of the East Coast, particularly along the I-95 corridor between Baltimore, Philadelphia and New York City.
In celebrating the Air Force 1, 2007 will see the introduction of a new innovative performance basketball shoe, the Air Force 25. The Air Force 25 will be worn by some of the new generation of great players. Built upon the same craftsmanship and informed design principles as the Air Force 1, the Air Force 25 delivers a revolutionary era within the Air Force story.
marketing@alchempro.com
