Diamond Trading Company (DTC) declared the launch of its key program for next year called 'Rayana Services' at Watch and Jewellery Dubai. This move is a further step in the services offered by company to its partners and retailers.
Program has been introduced all over the Gulf by widespread advertising and public relation campaigns. It is exclusively created for women of the Middle East.
A Rayana set includes a ring, a necklace, a bracelet and two earrings for ladies or a pair of cufflinks for gents.
Jonathan Chippindale, Marketing Director, DTC Gulf Markets, conveyed that diamond jewellery is significant in the Emirates. Diamond sets cover 55 percent value share of total diamond jewellery sales and they are a prime growth segment for Gulf markets with average price of a set being $6,000.
Rayana is conceptualized from detailed customer and design trend research which revealed that Arabian women like to flaunt more diamonds in their jewellery.
Jewellery pieces in the Rayana collection have interesting diversity since various designers have indulged in creating it. For assuring authenticity, every piece of the range will carry Rayana's logo.
marketing@alchempro.com
