Playboy Concept Boutique in London to offer unique shopping experience
20 Dec '06
3 min read
The exciting format and design of the store undoubtedly will be a destination point for European shoppers. Offering men's and women's collections of Playboy apparel, jewelry, accessories, footwear, and swimwear, the new location also will feature the high-end "Playboy Intimates" white-label lingerie and Playboy "Icon" collection of evening dresses.
In addition to the Playboy Concept Boutique in London, Playboy opened its first-ever fashion showroom in May 2005, occupying two floors at 48 Beak Street in the trendy Soho area. The venue serves as a fashion hub for media and retail buyers. Further demonstrating its commitment to the London market, Playboy opened a regional office on Rosebery Avenue in Holborn in fall 2006.
In May 2006, Playboy Editor-in-Chief Hugh Hefner visited London for the first time in over five years to celebrate his 80th birthday with an exclusive in-store event to launch Playboy men's underwear at Harvey Nichols.
Other London retail partnerships have included the debut at Selfridges of Playboy's prestige cosmetics collection, "Playboy Beauty" and "Playboy Exposed" at Harvey Nichols, a photo exhibit of the most iconic images in Playboy's history that were incorporated in men's and women's fashion items.
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