The Managing Partner of Axcel, Mr Christian Frigast, says about the new investment of Axcel: ”Noa Noa is a very interesting family-owned enterprise with a very strong and professional organisation, which has succeeded in making the enterprise one of the most successful ones of the industry.”
Mr Frigast continues: ”The enterprise has furthermore proved that it is able to create good results outside Denmark, and we therefore see great potentials in a continued international expansion”.
The founders of the Noa Noa Group, Lars and Harald Holstein, comment on the sale: ”Noa Noa faces the next big step in the development of the enterprise: a further acceleration of the international expansion already commenced. We therefore need a partner who can add experience and knowledge to this phase. We believe that Axcel will be able to do this.”
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