Mitsui co ltd corporation, England SPEEDO INTERNATIONAL LIMITED With, it is the top swimming brand of the world, we concluded license agreement concerning the total development in the Japan “of SPEEDO”.
Simultaneously, as the partner who takes charge, of the development production sale of the principal commodity category of SPEEDO such as swimwear & goggle apparel, corporation gold win with sub license agreement was concluded.
In 1920 age when the swimwear market begins rapid growth, holding down the interference of the movement of the body, it can swim, faster it announced the epoch-making swimwear, “racer back”. On the basis of the slogan of that time, “Speed ON in your Speedos”, 1928 swimwear brand “SPEEDO” was born.
When it enters into 1930 age, the commodity “of SPEEDO” became topic with style and functionality, the player who wears that swimwear, acquired the first gold medal with [rosanjierusuorinpitsuku] 1932. After that SPEEDO supports the top swimmer many, the player who wears “SPEEDO” 81%, with the Athenian Olympics 2004 has acquired 54% medal with swimming competition of 2000 Sydney Olympics.
Preponderant position is kept as a top swimming brand of the world e.g., the United States of America and the Australian team, with it wears also the swimming great power which was said.
3 corporations of [supidointanashiyonaru] Mitsui co ltd[gorudouin] form firm alliance network, 2008 spring summer from season we start the product sale of the global brand which presently is developed in 173 countries, in Japan.
The Mitsui co ltd, the life style business headquarters the transaction result of the European-American fashion house being abundant, recently are advancing strengthening the brand license matter, the handling brand from the fashion brand, casual, has reached to sport, and the character widely. In the future furthermore we put out the policy of keeping acquiring various brands positively.
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