Doernbecher's young patients design new Nike shoes
21 Dec '06
3 min read
The third annual Doernbecher Freestyle project reunites Nike and Portland, Oregon-based Doernbecher Children's Hospital in a fund-raising campaign that allows creative young patients the opportunity to design Nike footwear. The patients, who have battled serious illness, are granted complete artistic license as they work with Nike designers through the entire process of design, from selecting a shoe style to choosing materials, colors and patterns.
The Doernbecher Freestyle line of footwear went on sale November 10, 2006. The shoes are available for purchase at company's website and at NikeTown stores across the country. All profits from the nationwide campaign are donated to Doernbecher Children's Hospital to benefit research, health care for uninsured children and new advances in medical technology. To date, the program has generated more than $500,000 for Doernbecher -- and priceless experiences for some brave kids.
The first-time designers range in age from 12 to 17, and have courageously battled against Wilms' tumor, acute lymphoblastic leukemia, caudal regression syndrome, neurosurgery and cystic fibrosis. These talented kids symbolize the perseverance of the 56,500 children from Oregon and beyond who receive treatment each year from Doernbecher – a world-class academic pediatric health center.
During this holiday season take a moment to check out the colorful Doernbecher Freestyle line. With designs inspired from graffiti, school spirit and futuristic worlds, these shoes help you look good while helping others feel good. Of course, since these shoes were reinterpreted from current Nike basketball and dance styles, the performance is top notch as well.
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