Fashion frustrations turn into big business for plus-size designer, Jessica Svoboda
22 Dec '06
3 min read
In 2004 Jessica Svoboda started her company with the funds on a credit card, no office space and no staff. Today the company has surpassed initial financial objectives -- and is expected to nearly triple its annual revenue in 2007.
As the popularity and demand for stylish full-figured clothing grows, SVOBODA will replace drab jeans and unflattering dresses with an expanding lifestyle brand, which will include a white label denim line, lingerie and swim wear. In addition to expanding the line, the company is currently exploring new production and distribution channels to further growth in upcoming years.
Looking forward to the release of the Spring 2007 Collection in early February, Jessica Svoboda and her growing staff, currently at six full-time employees, anticipate this to be a very important year for the company and the industry as a whole.
"It is so rewarding to see respected, national fashion and women's magazines accepting beautiful women for who they are, and including fuller figures in their fashion shoots, clothing round-ups and shopping sections," states Svoboda.
"SVOBODA is proof that the demand for fashionable finds extends well beyond a size 'double zero.' Real women with real bodies need jeans and tops and dresses that flatter their curves and accentuate their femininity, and that is exactly what I will continue to provide."
marketing@alchempro.com
