New brands @ ispo with ski, mountain & rain clothing
29 Dec '06
3 min read
With an exhibition area of 180,000 sq.m., ispo winter 07 – which takes place on 4 - 7 February 2007 in Munich – will be the biggest ever in terms of space since this the world's leading specialised sports fair came into existence.
New Brands: • Participants in the ispo projects promoting the next generation selected • Premier for “WarmUp” – support from fitness_ispo • “Greenhouse” and “Skilift” again bring newcomers from the ski and outdoor segments • All young entrepreneurs in a separate innovation area in Hall A2 for the first time
The promotion of young brands, innovative ideas and creative marketing concepts is again a focus of the organizers at ispo winter 07. In addition to the newcomer platforms “Greenhouse” and “Skilift” organized by the Outdoor and Ski Community, fitness_ispo is also supporting new and innovative brands from the fitness, wellness and rehab industries with its project “WarmUp”.
The products and collections of the already selected next generation brands will be presented in an innovation area in Hall A2 designed specifically for them.
In addition to the Finnish fitness technology company “Newtest OY”, the “Bamboo-Clothing” team from Great Britain, the Brazilian fashion label “Fazendo Onda Europe” and “Keep the balance GmbH” from Switzerland have also registered for the “WarmUp” project, which is being held for the first time this winter.
While the Finns are providing trainers and athleteswith practical measurement systems with their “Newtest Powertimers” and “Bone Exercise Monitors”, which also measure bone stress in addition to speed, strength and fitness and consequently contribute to improving training, the British are exhibiting their completely novel fashion collection made from Chinese bamboo stalks.
marketing@alchempro.com
