SF Jeans, a brand owned by Madura Garments, has gone global with the launch of its first foreign outlet in Sri Lanka's capital Colombo. Brand has retail value of Rs25 crore.
It is one of the latest brands from this company, which comes under Aditya Birla Group. Company is mulling over retail expansion in the country.
A sizeable chunk of Sri Lanka's citizens are fashion conscious people who want to try out new stuff, but Sri Lankan markets have shortage of Indian labels.
SF Jeans is a creative brand which serves judicious consumers. Jeans are of international standard which will cater to the fashion conscious and keep the SF promise of innovation, according to President Hemchandra Javeri.
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