Blackberrys to strengthen market presence in Southern India
06 Jan '07
3 min read
“The new B&B Collection have been created like a piece of art be it the quality of blends or the zipper to the buttons and threads. Its impeccable craftsmanship, the smooth finish and the matchless handwork makes it a masterpiece,” Mr. Chaudhry added.
Blackberrys has emerged as one of the leading brands for discerning men who besides desirous of looking stylish & fashionable are also extra cautious of the comfort, fit & fall of their clothes. Blackberrys understands this well and work towards creating garments that are par excellence in fashion with great detailing on the comfort. Blackberrys design team works continuously towards sourcing fabrics from world over for that perfect fit & fall and their supremacy in engineering design is beyond doubt to create a garment that the Blackberrys man falls in love with.
Having won loyalty and patronage of thousands of men across the country, the brand recently added women clothing line which is already out in selected markets and the number of exclusive Blackberrys brand stores increasing to cater to more markets. With this nationwide campaign of road shows and aggressive marketing and advertising, Blackberrys hopes to bring in more people to its network of customers for the ultimate satisfaction in fashion. Blackberrys net Brand Turnover for the year 2005–06 closed at Rs 120 Crores and growing above the industry average of 20% per annum.
Blackberrys is one of the leading apparels brand in India. It was established in Sept. 1991 under the aegis of Mohan Clothing Co. Pvt Ltd who had pioneered the concept of branded suits and jackets and then gradually ventured into 100% cotton trousers- Khakis. After the tremendous success of the brand the company expanded its product Portfolio.
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