The Loot, a multi branded retail chain will launch its new Brand Campaign with Gulshan Grover as its Ambassador. The master is at work. A chance to encash on the 'BAD MAN' image of Gulshan Grover, sharing tricks of the trade for the benefit of the consumer.
The creative concept revolves around the villainous character that has a knack to loot and who will make leading International and Domestic brands available at discounted rates (upto 60%) for the consumers. The Loot aims to leverage the negative shades of Gulshan Grover to lure the consumers by influencing their desire for great steals on big brands.
The campaign is the creative output of Sameer Makani whose advertising agency is responsible for the recent ad campaigns of Provogue, ID Shoes, Kiah etc. The media plan will include extensive print and outdoor ads spread over the year.
Loot's strength as a retailer lies in proper procurement & an excellent supply chain management. This helps in getting better pricing from the manufacturer and thereafter passing on the benefit to the consumer. The LOOT currently offers the right mix of formals, semi-formals, casuals, & sports category of garments, footwear & accessories.
The store retails brands like Adidas, Nike, Reebok, Red Tape, Lee Cooper, Pepe Jeans, Benetton, W, Spykar, Wrangler, Lee, Provogue, Arrow, Sfjeans and many more. Apart from Indian brands the store also sources products from global markets, most of which are unavailable inthe country. The international brands, which are available at the Loot, are Mercedes, Banana Republic, Old Navy, Gap & many more.
marketing@alchempro.com
