Now a days people are more conscious about what they eat and wear. There has been a noticeable growth among people who want to wear clothes that have minimum impact on the environment.
Observing the trend, Levi Strauss & Company has decided to launch its new eco jeans.
The jeans are made with 100 percent organic cotton denim with a coconut shell button on the waistband and non-galvanized metal fly buttons. The indigo finish has been created from potato starch, mimosa flower and Marseille soap.
The jeans are based on Levi's popular 570 range for women and 506 range for men. These jeans are as stylish as others made by company.
Levi's is producing 30,000 pairs of jeans to launch across Europe.
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