Li Ning to provide full support to CCTV National Sports TV Channel
09 Jan '07
2 min read
Commenting on the agreement, Mr Zhang Zhiyong, CEO of Li Ning, said, “The Group endeavors to expedite the development of the sports industry in China, with an aim of developing the LI-NING brand into the leading sports brand in the world. The cooperation marked the beginning of a highly integrated operating and sales model of sporting goods. The Group will make use of this important channel to facilitate external communication and demonstrate the international and professional image of the LI-NING brand.”
Li Ning Company Limited is one of the leading sports brand enterprises in the PRC. It has its own branding, research and development, design, manufacturing, distribution and retail capabilities.
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