REL announces the national launch of 'Laabh Jewellers'
16 Jan '07
2 min read
Rajesh Exports Limited (REL) is the world's largest manufacturer of gold jewellery with annual sales exceeding Rs 6000 Crores. REL has set up the world's largest jewellery manufacturing facility at Whitefield, Bangalore.
REL started its manufacturing activity in the year 1990, with a clear objective of organizing gold jewellery manufacturing in India.
It has taken sixteen years of intense learning process by utilizing the best infrastructure to understand the finer aspects of jewellery manufacturing and achieve the ability to produce and deliver the world's finest and consistent gold jewellery.
As India's largest exporter of gold jewellery consistently for the past several years, REL has acquired the ability to satisfy the global customer with finest world-class designs of guaranteed gold purity standards at the lowest prices in the world.
India is the largest consumer of gold in the world and the world's biggest gold jewellery market. In spite of being the largest gold jewellery market in the world the Indian gold jewellery market is still dictated by the un-organised sector, due to which the consumer has always been at the receiving end in terms of purity of gold, consistency in designs and fair pricing.
It is ironical that the world's biggest gold jewellery consumers have been deprived of their due right, in terms of guaranteed quality and fair pricing along with design consistency.
Many Indians travel to the middle east or to the far east to buy gold jewellery. Most often the jewellery bought by the Indian consumers abroad, would have been exported from India! It is sad that Indian made jewellery is purchased by Indians in Dubai or Singapore and brought back to India because the consumer is not confident of getting the right quality and price in India.
REL has now decided to lead the revolution of setting right the anomalies in the Indian gold jewellery market by launching it's own retail stores across India. The stores are being launched under the brand name of “LAABH JEWELLERS”, which would carry Indian jewellery of the highest design consistency, absolute guarantee in terms of gold purity and at a fair and an affordable price.
REL has developed an exclusive range of 3000 individual jewellery designs, with a balance of national and regional appeal. This exclusive range of 3000 designs is now available at “LAABH” stores.
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