Gold Expressions 2007 collection at VicenzaOro Winter
16 Jan '07
2 min read
The collection was previewed in New York in December by US press and buyers and, after the Vicenza launch, is set to travel to the most important markets for gold, including the Far East, India, the Middle East and the United States.
Key to Gold Expressions' success is in-depth consumer research that helps participating manufacturers design jewellery to appeal to key target groups of women.
The combination of Italian creativity and quality craftsmanship coupled with the on-going insight from WGC consumer research ensures the commercial relevance of the new designs while maintaining strong consumer appeal.
Philip Olden, Managing Director for WGC, said: “Since its launch in 2004, Gold Expressions has established an international reputation for both innovation and creativity and, becoming a focal point that enables both media and buyers to identify trendsetting collections. This initiative constitutes the strongest co-operative effort within the Italian jewellery industry to promote Italian goods in world markets.”
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