In a market flooded with mass- produced labels to cater to increasingly demanding consumerism, Excalibur has truly managed to stand out and created its own identity.
Arvind Brands Ltd is a 100% subsidiary of Arvind Mills Ltd. Arvind Mills is the 3rd largest denim manufacturer in the world. Arvind Brands manufactures and markets branded apparel. Arvind's own brands include Flying Machine, Newport and Ruf & Tuf in Jeans and Excalibur in shirts. Excalibur has recently diversified into other apparel segments.
The company services entire domestic market in India apart from exports in the neighboring countries. Apart from these owned brands, the company has licenses from reputed International brands like Arrow, Lee, Wrangler and Tommy Hilfiger for the Indian market. The head office at Bangalore, India, manages the entire retailing (including manufacturing, branding, logistics, design, marketing and sales).
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