Increased demand for winning skis worn by Bode Miller & team: A considerable proportion of the growth of HEAD's Winter Sport sales has been driven by the notable successes of the HEAD Racing Team and its stars Bode Miller, Didier Cuche, Marco Büchel, Hans Grugger, Maria Riesch and Sarka Zahrobska. Our objective over the next months is to establish HEAD as a single source provider for top sports professionals.
Bode Miller, Didier Cuche and Sarka Zahrobska are already competing with HEAD skis, bindings, and now, the new ski boots: their World Cup successes in recent weeks have been achieved with this equipment. The other athletes will be moving over to this equipment as soon as possible.
HEAD racers out in front in the speed disciplines: HEAD's repositioning is its clearest commitment yet to top-level sport. This has absolute priority, as it drives innovation and showcases the company's products. Under the leadership of Rainer Salzgeber, the all-new and considerably expanded HEAD Racing Team has been helped to a sensational start to the season, with first class support for each individual athlete.
Both the downhill and Super-G World Cup series are led by HEAD athletes. The HEAD team demonstrated its clear dominance in the classic Lauberhorn downhill race when it took 1st, 2nd, 4th and 5th places.
Racing Director Rainer Salzgeber has identified further potential in the technical disciplines: “I am particularly hoping for medals in the giant slalom and slalom at the world championship in Are. Our racers, and Bode Miller above all, have what it takes to claim podium places. And intensive racing tests carried out by Christian Greber and his team has helped ensure that our equipment is ready for victory.”
marketing@alchempro.com
