As to the general ranking, Spain is in the lead (413 versus 373 in January 2006), followed by Germany (298 vs. 315), Greece (261 vs. 235), Great Britain (259 vs. 279), France (251 vs. 265), Holland (166 vs. 147), Russia (165 vs. 137), Japan (151 vs. 110), Turkey (151 vs. 137), Belgium (140 vs. 128), United States (105 vs. 99), Switzerland (89 vs. 99), Korea (69 vs. 56) and Portugal (47 vs. 73).
Once again the runway shows were closely monitored by the press and the buyers confirming the important role they play in promoting and providing information about the merchandise.
According to Raffaello Napoleone, "The fashion show formula works well for the companies that decide to invest in this form of presentation. I believe that eight shows is a good number, we must not inflate the program, we must maintain a good balance with the presentations at the stands.”
"And we must maintain a good balance between the individual brands' goals of entertainment and communication and the overall image of Pitti Bimbo that is always based on product quality and the freshness and spontaneity of children."
"We are working with experts in the field to draw up the guidelines that the firms who want to hold runway shows in Florence will have to use when staging shows with children to highlight the playful, happy spirit of these performances – which is what they really are ".
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