This year's winners are: New Balance in Men's Athletic; Asics in Women's Athletic; Converse in Action Sport/Lifestyle; Ecco in Men's Comfort and Gore-Tex Women's; Dansko in Women's Comfort; Think! in Comfort Couture; Cole Haan in Men's Dress; BCBG in Women's Dress; Wolverine in Work; Geox in Children's; Merrell in Outdoor; Marc Ecko in Men's Streetwear; Frye in Western/Harness; Timberland in Gore-Tex Men's, Clarks in Innovations in Comfort presented by OrthoLite; Crocs for Item of the Year; Steve Madden for Brand of the Year and in Women's Streetwear; and Skechers for Company of the Year.