ELLE women's apparel brand available at Kohl's in spring 2007
09 Feb '07
3 min read
Kohl's Corporation and Lagardère Active Media Licensing, a division of the company that publishes ELLE magazine, announced a multi-year licensing agreement to develop an ELLE-branded line of women's apparel to be sold in the United States exclusively at Kohl's stores. The collection will initially launch in approximately 300 stores nationwide and on Kohls.com this Spring, ultimately expanding to all stores by Spring, 2008.
“Since sharing our speed to market strategy last October, we have made significant progress with several existing brands, reducing merchandise cycle time by 12 weeks.”
“The launch of the Elle brand demonstrates our speed to market success with new partners, allowing us to bring young women contemporary, runway-inspired fashions several months faster than ever before,” said Kevin Mansell, president of Kohl's Department Stores.
"With consistent double-digit growth in readership, ELLE magazine is one of the most recognized women's brands in publishing and we are confident that this brand will resonate with young, hip shoppers. Our speed to market with world class brands such as Elle further delivers on our strategy of bringing exclusive merchandise to our customers nationwide.”
“This exciting licensing agreement with Kohl's is an extension of our parent company's global strategy for ELLE, the largest fashion magazine brand in the world. ELLE launched in France over 50 years ago, now publishes 39 magazine editions worldwide and has licensed products in more than 80 countries, including over 250 free-standing ELLE stores." "Through this exclusive arrangement with Kohl's, ELLE-branded product will now be offered in the U.S. We are very pleased to be part of this unique partnership with one of the most successful department stores in this country,” said Fabrice A. Plaquevent, CEO, Licensing, Lagardère Active Media.
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