David Ortiz designed cap to debut at stores July 28
26 Jul '05
4 min read
"My fitted is about who I am, where I come from and what is important to me," said David Ortiz. "It shows my team and my country and then the tribute to my mother is the most important part of the hat - my mom and I were very close, they had a similar personality ... passionate, personal ... got along with everyone - I am like her a lot."
The David Ortiz design will be exclusively available at Fenway Park, Rainbow Hill and Berkley Shoes (Boston); Union (New York City); Kicks (Chicago); Huf (San Francisco); Shoe Gallery (Miami); The Clubhouse (Kanata, Ontario); Kicks (Hawaii) and Fames and Playa Playa (Japan). New Era will sell David Ortiz 59FIFTY fitteds at www.neweracap.com beginning 12:00 a.m. Thursday, July 28th. A portion of the proceeds will go to the Jimmy Fund.
New Era's Thursday, October 27th Capture the Flag, limited edition, celebrity designed 59FIFTY launch will feature Andre Trenier, Tangible Thoughts, known for his custom artwork on sneakers, other apparel and commissioned murals.
New Era's Capture the Flag series of headwear, designed by select Celebrities, was launched in 2004 in celebration the New Era 59FIFTY's 50th anniversary. New Era designs for the Capture the Flag, limited edition guest designer series, launch the last Thursday of select months throughout the year. A Portion of the proceeds for each Capture the Flag design will go to the charity of the guest designer's choice.
The Capture the Flag series highlights New Era's ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world. Capture the Flag's 2004 alumni include: Filmmaker Spike Lee, MLB Pitcher Roger Clemens, Rapper Fabolous, MTV VJ La La, NFL Player Kyle Turley, NBA Hall of Famer George "Iceman" Gervin, and Skate Boarder Stevie Williams.
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