“Xylys is created for the new generation achievers who go beyond the obvious. Xylys reflects their values, attitudes and unique personal identities”, said Mr. Harish Bhat, COO - Watches, Titan Industries Limited while explaining the strategy behind the premium brand.
The brand is targeted at men and women, who are today's people; supremely confident and conscious of the image they project. These individuals are actively seeking new experiences with the unconventional. Xylys, with its unique positioning of Earned, Not inherited, underlines the grit, guts and attitude of today's generation. This attitude stems from a person's self-belief, which enables one to achieve success due to a passionate pursuit of one's dreams.
The three brand ambassadors of Xylys come from varied fields and represent the attitude of the new generation achiever. Actor Rahul Bose, International supermodel Saira Mohan and Tennis star Carlos Moya reflect the attitude of living life fearlessly on their own terms with a passion to pursue their dreams.
“Like every movie I choose to be a part of, I have chosen to endorse this brand after careful thought. I can only support those products that I am fully convinced about. It is an exciting new brand from India's leading watchmaker with an identity that reflects the attitude and values that I consider important - bold, unconventional and distinctive.”
Watches come in three collections - Contemporary, Classic and Classic Sport and offer 59 distinctive models. Xylys will be available at select World of Titan showrooms and key multi-brand outlets in Chennai.
Titan Industries Limited, India
marketing@alchempro.com
