Rosy Blue introduces Omri diamonds in GCC countries
15 Feb '07
1 min read
Recently, Rosy Blue tied up with Pure Gold Jewellers and also became Business Initiative (BI) partner with Diamond Trading Company's (DTC) business support program. DTC is the sales and marketing arm of De Beers Group.
Company also introduced its flagship brand 'Omri' in the Gulf Co-operative Council (GCC) region during the event. Omri is to be an official BI with support from DTC according to the agreement, with retail rights of the brand held by Pure Gold Jewellers.
Diamonds ranging from the smallest to the biggest in size, positioned in ascending order, are offered under the collection.
BI partnership will enable Rosy Blue to collaborate with DTC in creating novel diamond brands which boost sales.
marketing@alchempro.com
