Estee lauder together with Nuance Watson Singapore has successfully launched Emerald Dream at Singapore Changi Airport. Emerald Dream is Estee Lauder's new Travel Exclusive fragrance, the new destination in fragrance.
Being the first to present Emerald Dream in Asia Pacific, the launch was extensive as traces of Emerald Dream can be seen throughout both terminal one and two from huge promotion in the central shops to merchandising display in the wing shops and not to forget the large posters along walkways with the additional support of visual space.
Sales have been performing exceptionally well, achieving +18% above target since its launch in January. This is partly attributed to the massive visual support that helps increase visibility and creates awareness.
"We are proud to continuously focus on newness, bringing exclusive launches to Changi Airport" said Nuance-Watson's Executive General Manager, Mr. Ken Tse.
Stefan Herzog, Vice President/General Manager Estee Lauder Travel Retailing, Asia Pacific added: "It is exciting to work with retail partners and airport authorities that have a keen interest in supporting product launches. Partnerships like this result in a win-win for everyone!"
Emerald Dream is available at all Nuance-Watson stores in Changi Airport Terminal 1 & 2 and Budget Terminal.
The Nuance Group, Switzerland
marketing@alchempro.com
