The objects of the Offer are to: raise capital for brand building; expansion of garment manufacturing capacity in the existing facility; setting up of a new garment manufacturing facility at Bommasandra, Bangalore; expansion of the elastic manufacturing facility, and socks manufacturing facility; purchasing a corporate head office at Bangalore; implementation of new generation ERP software (SAP); and modernisation of production process.
The Company plans to: expand the existing range of products through innovation; accelerate the brand building efforts; renew multi-pronged distribution strategy; explore the export initiative; exploit the unprecedented retail growth in India; and invest in further strengthening manufacturing infrastructure.
The competitive strengths of the Company include: a globally successful brand, Jockey, with lineage; Superbrand status revalidating the high brand equity; promoters having over four decades of business experience; good consumer connectivity and loyalty; satisfied customers across the market continuum; product innovation and distribution; corporate culture; strong management team, motivated and efficient workforce; integrated in-house operations from 'cut to pack'; research and development backup from across the Jockey fraternity; quality assurance systems; partnerships with vendors ensuring excellent supply chains.
The Company posted a Total Income of Rs 1,037.78 million and a Net Profit (available for appropriation) of Rs 113.91 million for the financial year ended March 31, 2006.
Page Industries Limited, India
marketing@alchempro.com
